SaleAssistant AI
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For dental practices and clinics

SaleAssistant AI

From click to chair.

We don't sell you advertising.
We don't sell you a virtual assistant.
We install a system that catches someone searching Google at ten at night, walks them through a conversation, and delivers them to your diary ready for their first visit.

Campaigns bring people searching right now for the treatment you want to fill

The AI Sales Rep replies and qualifies 24/7, even on Sundays

You receive appointments in your diary, not lists of contacts to call back

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One point of contact · One price · No setup fee · No lock-in

You always bought the pieces.Nobody ever sold you the machine.

The agency sold you campaigns, the consultant rebuilt your site, someone added a chat widget, someone else will offer you AI that answers the phone.
Every piece works.
The machine doesn't, because nobody ever assembled it.

And it always breaks at the same point:

Campaigns send people to a site that doesn't reply

You pay for a click, the person lands on a page about you instead of their question, and leaves.
You paid for the click anyway.

The site collects "I would like information"

A passive form: name, email, and you wait for someone to call back.
No conversation, no qualification, no urgency.
Half the time they never reply.

After hours, everything stops

30% of requests arrive when the practice is closed.
By Monday morning that person has already booked elsewhere.

Nobody knows which piece failed

You spent €800 on marketing last month.
How many patients arrived?
Nobody can tell you, because each piece belongs to a different vendor and nobody looks at the full chain.
You don't have an advertising problem and you don't have a website problem.
You have a broken chain, and it always breaks in the last meter.
The problem is not only missed calls.
It is the calls that never come.
Every practice focuses on the phone that rings unanswered.
But that unanswered call is a patient who had already chosen you.
The real gap is elsewhere: people searching for you right now who will never call, because first they want to know how much it costs, how long it takes and whether it hurts.

What patients really search for on Google, every month, in Italy:

dentista vicino a me

8,100

/ month

faccette dentali prezzo

1,600

/ month

sbiancamento denti prezzo

1,300

/ month

impianto dentale prezzi

170

/ month

source: Google search data, Italy

None of these people has a phone in hand to call you.
They are reading.
And they will stop at the first practice that answers their question, instead of getting lost in the text wall of a brochure site packed with useless information.

The six ways you lose these patients

"I would like information"

The contact form collects a name, email and nothing else.
You have to call back to learn what they wanted.
Half the time they never reply.

After hours

30% of requests arrive when the practice is closed.
By Monday morning that patient has already booked elsewhere.

The site does not speak

Your site tells who you are.
It does not answer "how much does an implant cost", which is the only question that person has in mind.

Quote hunters

They want the price to compare it with ten other practices.
They take front-desk time and never book.

Saturated front desk

Phone, reception, diaries, WhatsApp, website requests.
Something is always neglected, and usually it is the new patient.

High-value patients disappear in the noise

Among fifty generic requests is someone looking for clear aligners or a full rehabilitation.
Nobody has time to find them.
Each of these points is a patient you already paid to attract and lost in the last meter.

What a Patient Generation Machine is

It is a single system that joins four things you buy separately today: the advertising that brings traffic, the page they land on, the conversation that qualifies them, and delivery of the appointment to your diary.
One vendor.
One price.
One number to watch at month end: how many extra first visits arrived.
The difference is not technological, it is about accountability.
When the pieces belong to four different vendors, nobody owns the final result.
When the machine is one thing, we do.

A chain, not a toolbox

Each piece is built for the next.
Campaigns are written knowing what the assistant will say.
The assistant knows the words the person arrived with.

On 24/7

The part you are missing today is not during the day.
It is evenings, weekends and holidays: when people have time to think about their teeth.

Measured from click to patient

You see what you spent, how many conversations started, how many became contacts and how many patients arrived.
No monthly report to interpret.

How it is built

PIECE 1 · ATTRACTION

Campaigns bring people searching now

We build and manage Google Ads campaigns on the treatments you want to fill and your real area.
Not the word "dentist", which costs you dearly and brings anyone: implants, clear aligners, aesthetics, emergencies.
Optimized weekly by us.

PIECE 2 · LANDING

The person arrives where someone replies

Not on a page about your story, but on a page built around their question, with the conversation already open.
If you prefer, the machine plugs directly into your site with the chat box.

PIECE 3 · CONVERSATION

The AI Sales Rep qualifies while it talks

It is the piece only we have.
It answers on treatments, handles the price objection, understands urgency and asks for contact details at the right moment.
In Italian and over a hundred languages if you have foreign patients.

PIECE 4 · DELIVERY

You receive a patient, not a contact

Name, requested treatment, urgency, phone, full conversation.
Front desk calls already knowing what to propose and how much time to block in the diary.
Remove one piece and the machine stops.
That is why, bought separately, they never worked.

The piece only we have

Plenty of people can run campaigns.
Plenty can build pages.
The third piece is what nobody has, and it decides whether the machine produces patients or only clicks.
An AI Sales Rep is a salesperson that works in chat.
It knows your treatments, timelines and prices, replies to anyone who arrives on your site at any time of day, asks the questions your best receptionist would ask, and hands you a patient who is already qualified.
It is not a switchboard.
It is not a contact form.
It is not an assistant that repeats "an operator will call you back".
It is the person you wished you had at your website reception, available twenty-four hours a day, who never goes on holiday and costs about one hour of chair time per month.

Knows your practice

It learns from your site and the documents you upload: price lists, treatments, waiting times, agreements.
It only answers with your information, never at random.

Qualifies while it talks

It understands who wants to book and who is only comparing prices.
It collects the requested treatment, urgency and contact details.

Hands you a ready patient

You find the full card in one screen.
Front desk only calls people worth calling.

It is not the AI assistant that answers the phone

AI assistants that answer the practice phone when reception is busy are emerging.
They are useful tools and do a different job from ours: they protect patients who are already calling you.
The AI Sales Rep works on the other half of the problem, the one nobody covers: people searching for you online who will never reach the phone.

A phone AI assistant

The Patient Generation Machine

What you buy

A tool

A complete chain

Where it works

On the phone line

On the site, WhatsApp and social

Who it intercepts

People who already decided to call you

People still evaluating you

When it helps

Busy reception or closed practice

Always, especially evenings and weekends

What it protects

Patients you are about to lose

Patients you never had

Brings new patients

No, it manages incoming ones

Yes, together with campaigns

Who owns the result

You

We do

What you buy

A phone AI assistant

A tool

The Patient Generation Machine

A complete chain

Where it works

A phone AI assistant

On the phone line

The Patient Generation Machine

On the site, WhatsApp and social

Who it intercepts

A phone AI assistant

People who already decided to call you

The Patient Generation Machine

People still evaluating you

When it helps

A phone AI assistant

Busy reception or closed practice

The Patient Generation Machine

Always, especially evenings and weekends

What it protects

A phone AI assistant

Patients you are about to lose

The Patient Generation Machine

Patients you never had

Brings new patients

A phone AI assistant

No, it manages incoming ones

The Patient Generation Machine

Yes, together with campaigns

Who owns the result

A phone AI assistant

You

The Patient Generation Machine

We do

The two are not exclusive.
But one is a piece, and only the other increases first visits.

What really happens in practices that use it

These are not projections.
They are aggregated data from dental practices that currently have the AI Sales Rep active.

1,079

conversations handled

330

qualified potential patients

30.6%

of conversations become a qualified contact

Average across five dental practices.
One conversation in three leaves a contact and a reason to call back.

Practices that use it every day

Oral Institute
Oral Institute
oralinstitute.it
Oral Institute — mobile
Dental Swiss
Dental Swiss
dentalswiss.it
Dental Swiss — mobile
Dr. Vincenzo Riceputi

Dr. Vincenzo Riceputi

Studio Dentistico Riceputi

https://www.riceputi.it/
It revolutionized the way we work, automating lead generation and reclaiming the time we used to waste on manual tasks.
We added a full-page banner as the very first thing: this simple change multiplied interactions with the assistant, increasing contacts exponentially.

What the machine costs, without spinning words

One monthly fee for the whole machine: the ad budget, building and managing campaigns, the AI Sales Rep.
We tell you exactly how much of what you pay goes into advertising, because that is your right to know and because nobody ever tells you.

Professional plan

300€/month + VAT

For the individual practitioner who wants to fill the diary on one or two treatments.
AI Sales Rep included *

€200

invested directly in Google Ads

€100

weekly campaign management and optimization

Studio plan

650€/month + VAT

For the structured practice working on more treatments and a wider area.
AI Sales Rep included *

€450

invested directly in Google Ads

€200

weekly management and optimization

Clinic plan

1400€/month + VAT

For clinics and multi-location groups.
AI Sales Rep included *

€1,000

invested directly in Google Ads

€400

weekly management and optimization

A single in-house sales person costs more than €1,500 a month, works eight hours a day and five days a week.

The first month our management fee is free, and that money goes into advertising.

If you activate by August 31, 2026, the first month the management fee is moved entirely into the ad budget.
On the Professional plan that means €300 of ads instead of €200.
No setup fee, no configuration fee, no lock-in: if it does not work, you leave with one month's notice.
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* The AI Sales Rep is included with all Marketing plans shown above.
If you cancel the campaigns, you can still use the AI Sales Rep, at a variable cost depending on the plan you choose.

Questions we always get

Does it replace my receptionist?

No, and we do not want that.
Reception manages patients in the practice and on the phone.
The machine manages who arrives from the web, who today mostly gets lost along the way.
They are two different flows and they do not overlap.
ChatGPT knows everything about the world, nothing about you, and above all it brings you nobody.
Here the piece that converses is only the last of four, and the first three exist to bring someone to talk to.
Yes, and we say so openly.
It still works, because at that hour and with that question the alternative is not talking to a person: it is talking to nobody.
That happens often and it is not a problem.
They handle brand, content and social.
We do one thing and measure it: how many more first visits arrive from the web.
If you prefer, we install the machine while they keep everything else.
Campaigns are built in line with healthcare communication rules and the assistant only answers with the information you give us, without promising results.
Conversations and contacts remain yours, processed under GDPR.
Documents you upload are only used to train your assistant.
The assistant is live in a few days.
Campaigns start within a week of signing, after keyword analysis for your area.
No.
If your site is fine, the machine plugs in there with one line of code.
If it is old or you do not have one, we give you a dedicated page and campaigns send people there.
In both cases we do not touch what is yours.
No lock-in, one month's notice.
At the sixty-day review we look at the numbers together: if they are not there, we tell you.

Let's see if it makes sense for your practice

In a twenty-minute call we look together at how many people search for your treatments in your area, what it costs to appear on those searches and how many first visits you can realistically expect.
We leave you the forecast in writing, whether you decide to work with us or not.
No pitch deck, no salesperson.
Just the numbers for your area.